2 years ago

Faire d

Gestion de la qualit

2 years ago

Fighting Negative Online Items On You

If you Googled yourself and something negative came up in a top spot, would you know how to fight back?

One man, with a very popular name, decided to help others protect their good names, reports CBS News Science and Technology Correspondent Daniel Sieberg.

Chris Martin is the lead singer of Coldplay and the leading man of actress Gwyneth Paltrow.

But there's also the much lesser-known Chris Martin who hails from Baton Rouge, La.

And it turns out that sharing your name with a superstar can be a good thing in the digital age.

"Chris Martin is a great Google name," Martin observed. "If you go to Google and type in Chris Martin, you'll see tons and tons of pages about the lead singer of Coldplay. ... If someone were to post something negative about me, it would be difficult for that negative stuff to climb to top 10 of Google."

Two years ago, the Internet guru started ReputationHawk.com.

Clients seek out Martin when something untrue or insulting is posted about them on the Web. By tweaking search engine results and building a positive public relations campaign about the client, Martin tries to help rebuild their image. He calls it "Internet reputation management."

An anonymous posting reported by another reputation-protecting firm, KentCampbell.com, shows the damage negative online postings can do: "We lost a $5 million deal due to a single negative online reputation post placed falsely by a competitor."

"We produce new content that's positive and factual, and then we help move that into top 10 in Google, Yahoo, MSN, and all the other major search engines," explained Martin, by massaging things to make the negative material show up much lower among search results and reputation protect hence, making the negatives much less likely to be seen.

Among Martin's clients are celebrities, big companies, sports figures, politicians and regular folks, such as teachers.

Job seekers and college applicants are affected, Sieberg notes. Seventy-seven percent of recruiters use search engines to research potential employees, and 54 percent of admissions officers use search engines to check on candidates.

Not surprisingly, the Chris Martin who started ReputationHawk doesn't come up when that name is Googled.

Then again, most people don't have a famous musician to overshadow them online.

Hiring Martin isn't cheap. He says it costs anywhere from $500 to $2,500 per month for his services.

Copyright 2008 CBS. All rights reserved.

2 years ago

Sit Up And Take Notice: The 10 Best PR Stunts Of All Time

From Beyonc flash mobs to bunnies running amok in a hotel, the following are some of the best ways professional PR services get us all talking about their brands.

10. The Ibis bunnies

Ibis Hotels let 40 cuddly bunnies have the run of one of their rooms, where they promptly curled up together on the bed and drifted off to sleep. Heavy on the cute factor, it also got us associating the words fluffy and soft with a good nights sleep in an Ibis hotel.

9. The Virgin Atlantic bench

Virgin Atlantic took over a bench in Manhattan and treated any passerby who happened to sit on it to the full Virgin Atlantic experience including champagne, fine dining, movies and video games.

8. Trident gum Single Ladies

When Trident gum ran a competition giving away tickets to a Beyonc gig, they promoted it with a flash mob of leotard-clad, high heel-wearing girls - all doing the Single Ladies dance slap-bang in the middle of Piccadilly Circus. The stunt got over 8 million views on YouTube.

7. Blair Witch Project documentary

By creating hype that suggested it was a real footage documentary, the makers of the Blair Witch Project turned a movie that cost US$22,000 to make into a blockbuster that scooped almost $250 million at the box office.

6. LAN Airlines free tickets to restaurant diners

When reputation protect LAN Airlines wanted to promote their new South American routes, they chose all the diners in a New York restaurant to be the lucky recipients of tickets to any of their destinations in South America.

5. Ugly virus on Beautiful People website

A dating website aimed at attractive people claimed it had been hacked by a Shrek virus, permitting 30,000 ugly people to join. However, it was nothing more than a very clever PR stunt, generating extra publicity for the site.

4. Virgin Cola: Branson drives tank down Fifth Avenue

To promote the launch of his Virgin Cola brand, Richard Branson drove an army tank down New Yorks Fifth Avenue to symbolise the declaration of war on rivals Coke and Pepsi.

3. Red Bull Felix Baumgartner jumps from space

Who else, but the company whose product gives you wings, could have sponsored a skydivers leap from the edge of space? The jump broke the record for the worlds highest-ever freefall and was a stroke of PR genius by Red Bull.

2. Virgin Atlantic BA cant get it up

Here they are again, the PR masters whove already featured twice. When the London Eye, famously sponsored by British Airways, encountered technical difficulties that prevented it from going up, Virgin Atlantic were quick to get a giant blimp to hover over it with the message, British Airways cant get it up.

1. The best job in the world

A competition to win the best job in the world proved to be the ultimate PR stunt. Run by the Queensland tourism authorities, the competition dominated social media and online discussion boards and ultimately generated millions of pounds in publicity value.

2 years ago


3 Most effective ways for online lead generation. Wearing costumes has long been associated with other holidays around the period of Halloween. Through this kind of analysis, businesses and political advertising team are capable of see how they are doing inside the public's perception. Successful online reputation management might help you place your better foot forward by featuring websites with positive information regarding your company.

The virtual interaction that you have with Internet consumers may help introduce your company, new or old, to a twenty-first century generation. The growth of the online marketing industry has established an incentivized environment for increased k

2 years ago


3 Most effective ways for online lead generation. Customers purchase brands because they promise towards the customers and so they deliver value and experience. Through reputation protect social media, businesses can innovate their advertising and marketing strategies being able to maintain using the growing trends inside the society which may help them inside their success. Wearing costumes has long been associated with other holidays across the reputation protect time of Halloween. According to eMarketer, the quantity of individuals who research and book a trip online increases dramatically every year, and also the trend is only going to continue.

Planter Peanuts, owned by Kraft Foods, is famous for its processed nuts and for the Mr. However, this brand will appear inside a new campaign again thanks to investment of $10 million to $15 million for advertising. This evolution in demand for higher quality search engine results has forced SEO Consultants to develop new strategies reputation protect for higher ranking. Since search results optimization professionals realized a sizable aspect in ranking depended upon the quantity of backlinks to their site, SEO Consulting firms of yesterday were allowing clients to establish links to any page online, no matter the theme of the website. Replacing this type of carpet requires new marine grade boat carpet which will also be glued down with special marine carpet adhesive.

Reduce setup times. By managing customers relationship, they'll understand why their goods become an issue to some consumers. To analyze Twitter is a simple yet effective tool that can help PR teams to be on course and to keep up with all the society's perception is towards their candidates. By managing customers relationship, they will understand why their goods become an issue to some consumers. Use the following ideas to generate positive reviews and mentions:.

Basically they review and assesses each individual situation and uses solid experience to decide what to accomplish next. Some of its specialized writing instruments do greater than just write. If you've been dreaming to appear and feel being a star Lady Gaga in this festive time, then it's a real opportunity coming your path as wigsalon. Because marine carpet is designed and manufactured for water use, it'll get wet, sandy, and dirty. Viral Crises .

Related links:. Considered by most experts as black hat marketing techniques, link farms are a bank of links on a webpage which can be established without a relevant theme or associated content for the link farm page. Topics include many different aspects of digital marketing. Give the smallest amount required, so when for the remaining information requested, feel liberated to skip it. This social media analysis for CRM will probably be very helpful in terms of getting more customers to become buying many over and also over again.

By using social media analysis for market research , this PR team of political aspirants can perform effective branding of their candidates. If nobody knows anything in regards to you or your company, the opportunity of having community interaction is quite small. When we try this process for our companys name or brands in online market then it called online Brand management. In a store, customers will also be able to pinpoint the right visitors to approach after they have questions. Replacing this type of carpet requires new marine grade boat carpet that may also be glued down with special marine carpet adhesive.

Studying history gives us the opportunity to learn from our predecessors. Through the online community that s hashtags for discussions, computer engineers are in a position http://thoughtsymposium.com/2015/05/12/wikipedia-reputation-management-through-collaborative-visualisations/ to monitor what are the people all over social media are thinking about a recent campaign or product. These days, job recruiters often start the search for a.

2 years ago

Home Improvement: Redesigning Your Basement

Articles on Family - (page 1 of 423). They thrive vigorously in warm, humid climates and our body warmth or sweat can also keep them cozy and warm. A well built kitchen reflects a lot about the personality of the person. Most homeowners think concerning the loom or appearance if there is certainly one, that is why they elect to add blinds and covering on their window without realizing the goodness that it may provide within their home.

When most people think about their wedding day, ideas of conservation and other environmentally friendly practices seem far removed. All Rights Reserved. Butt the Eagles have to host the Seahawks after they got consecutive 19-3 wins over the 9-3 Arizona Cardinals and arch-rival san Francisco 49ers. If you have too many furniture items, then consider reducing few items from that room. By following a couple of of these decorating tips, it can be considered a cinch!.

In today's world it is practically impossible for many parents to not work. This is great because it will likely make way to have an excellent conversation piece all the while enjoying its beauty and twittering flame. Ikea features a whole line of space saving products as well as some other online retailers.

Your sick day isn't there for one to lie in bed being sick! It's for you to lie in bed being relaxed, watching TV or doing regardless of the heck you want! It's about acting sick, not actually being sick. If you are. The shaping of your property in to the walls of your property is the reward of canvas photos.

I rented a garbage skip and as soon as it had been delivered, I got them started with taking out old carpets, then your old cabinets and fixtures. You'll get a great concept of what the budget range for your materials you need. All throughout the cleaning process, you can make certain the stone is definitely wet. Not only that but it also allows you to pull together the overall theme of an interior space and giving it a unified and harmonious feel. Performance & security by CloudFlare.

These days, many people are looking to save lots of money where they can. They can easily wind up costing you money while they all union ouest habitat have their very own ideas. Just union ouest habitat suppose within a day after applying to get a quick sale you can know simply how much you might be able to sell your house for and if all goes well possess a sale in just weeks.

2 years ago

World Of Warcraft

I played World of Warcraft for nearly two years. But, yes I was a great Paladin and PVPer in my server. I was obviously a Lieutenant Commander of the Alliance. During those years we had the Honor System, not the token system that exists today.

I played a bit of the current token system, but never felt in the home with it. These were the best of the best, the best players around the server. I could relate for them and admire http://www.portail-design.fr/ them. By taking away the ranks and making the honor avaliable to everyone, it suddenly made the best part of the game, the honor system, simply a formality to grinding pvp gear.

It took away the prestige of the game, it rewarded the ordinary and penalized the super elite class of pvpers http://www.portail-design.fr/ which had developed during the honor days. The old honor system, of classic WoW were gone. This was the reason why that I quit WoW, as it took away the sole presitge offered in the game and opened up to everyone.

I believe that the honor system to be superior for the token system in everyway. The token system took away the honor and admiration for that best pvpers. World PVP was discouraged. The token system took away the honor and admiration for that best pvpers. The token system simply allowed everyone to have the things they wanted if they worked hard enough.

It took away the prestige of the http://www.portail-design.fr/ game, it rewarded the ordinary and penalized the super elite class of pvpers that had developed throughout the honor days. . This was the reason why that I quit WoW, since it took away the sole presitge offered within the game and opened up to everyone.