Gestion de la qualit
Gestion de la qualit
If you Googled yourself and something negative came up in a top spot, would you know how to fight back?
One man, with a very popular name, decided to help others protect their good names, reports CBS News Science and Technology Correspondent Daniel Sieberg.
Chris Martin is the lead singer of Coldplay and the leading man of actress Gwyneth Paltrow.
But there's also the much lesser-known Chris Martin who hails from Baton Rouge, La.
And it turns out that sharing your name with a superstar can be a good thing in the digital age.
"Chris Martin is a great Google name," Martin observed. "If you go to Google and type in Chris Martin, you'll see tons and tons of pages about the lead singer of Coldplay. ... If someone were to post something negative about me, it would be difficult for that negative stuff to climb to top 10 of Google."
Two years ago, the Internet guru started ReputationHawk.com.
Clients seek out Martin when something untrue or insulting is posted about them on the Web. By tweaking search engine results and building a positive public relations campaign about the client, Martin tries to help rebuild their image. He calls it "Internet reputation management."
An anonymous posting reported by another reputation-protecting firm, KentCampbell.com, shows the damage negative online postings can do: "We lost a $5 million deal due to a single negative online reputation post placed falsely by a competitor."
"We produce new content that's positive and factual, and then we help move that into top 10 in Google, Yahoo, MSN, and all the other major search engines," explained Martin, by massaging things to make the negative material show up much lower among search results and reputation protect hence, making the negatives much less likely to be seen.
Among Martin's clients are celebrities, big companies, sports figures, politicians and regular folks, such as teachers.
Job seekers and college applicants are affected, Sieberg notes. Seventy-seven percent of recruiters use search engines to research potential employees, and 54 percent of admissions officers use search engines to check on candidates.
Not surprisingly, the Chris Martin who started ReputationHawk doesn't come up when that name is Googled.
Then again, most people don't have a famous musician to overshadow them online.
Hiring Martin isn't cheap. He says it costs anywhere from $500 to $2,500 per month for his services.
Copyright 2008 CBS. All rights reserved.
From Beyonc flash mobs to bunnies running amok in a hotel, the following are some of the best ways professional PR services get us all talking about their brands.
10. The Ibis bunnies
Ibis Hotels let 40 cuddly bunnies have the run of one of their rooms, where they promptly curled up together on the bed and drifted off to sleep. Heavy on the cute factor, it also got us associating the words fluffy and soft with a good nights sleep in an Ibis hotel.
9. The Virgin Atlantic bench
Virgin Atlantic took over a bench in Manhattan and treated any passerby who happened to sit on it to the full Virgin Atlantic experience including champagne, fine dining, movies and video games.
8. Trident gum Single Ladies
When Trident gum ran a competition giving away tickets to a Beyonc gig, they promoted it with a flash mob of leotard-clad, high heel-wearing girls - all doing the Single Ladies dance slap-bang in the middle of Piccadilly Circus. The stunt got over 8 million views on YouTube.
7. Blair Witch Project documentary
By creating hype that suggested it was a real footage documentary, the makers of the Blair Witch Project turned a movie that cost US$22,000 to make into a blockbuster that scooped almost $250 million at the box office.
6. LAN Airlines free tickets to restaurant diners
When reputation protect LAN Airlines wanted to promote their new South American routes, they chose all the diners in a New York restaurant to be the lucky recipients of tickets to any of their destinations in South America.
5. Ugly virus on Beautiful People website
A dating website aimed at attractive people claimed it had been hacked by a Shrek virus, permitting 30,000 ugly people to join. However, it was nothing more than a very clever PR stunt, generating extra publicity for the site.
4. Virgin Cola: Branson drives tank down Fifth Avenue
To promote the launch of his Virgin Cola brand, Richard Branson drove an army tank down New Yorks Fifth Avenue to symbolise the declaration of war on rivals Coke and Pepsi.
3. Red Bull Felix Baumgartner jumps from space
Who else, but the company whose product gives you wings, could have sponsored a skydivers leap from the edge of space? The jump broke the record for the worlds highest-ever freefall and was a stroke of PR genius by Red Bull.
2. Virgin Atlantic BA cant get it up
Here they are again, the PR masters whove already featured twice. When the London Eye, famously sponsored by British Airways, encountered technical difficulties that prevented it from going up, Virgin Atlantic were quick to get a giant blimp to hover over it with the message, British Airways cant get it up.
1. The best job in the world
A competition to win the best job in the world proved to be the ultimate PR stunt. Run by the Queensland tourism authorities, the competition dominated social media and online discussion boards and ultimately generated millions of pounds in publicity value.
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The virtual interaction that you have with Internet consumers may help introduce your company, new or old, to a twenty-first century generation. The growth of the online marketing industry has established an incentivized environment for increased k
3 Most effective ways for online lead generation. Customers purchase brands because they promise towards the customers and so they deliver value and experience. Through reputation protect social media, businesses can innovate their advertising and marketing strategies being able to maintain using the growing trends inside the society which may help them inside their success. Wearing costumes has long been associated with other holidays across the reputation protect time of Halloween. According to eMarketer, the quantity of individuals who research and book a trip online increases dramatically every year, and also the trend is only going to continue.
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I played World of Warcraft for nearly two years. But, yes I was a great Paladin and PVPer in my server. I was obviously a Lieutenant Commander of the Alliance. During those years we had the Honor System, not the token system that exists today.
I played a bit of the current token system, but never felt in the home with it. These were the best of the best, the best players around the server. I could relate for them and admire http://www.portail-design.fr/ them. By taking away the ranks and making the honor avaliable to everyone, it suddenly made the best part of the game, the honor system, simply a formality to grinding pvp gear.
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I believe that the honor system to be superior for the token system in everyway. The token system took away the honor and admiration for that best pvpers. World PVP was discouraged. The token system took away the honor and admiration for that best pvpers. The token system simply allowed everyone to have the things they wanted if they worked hard enough.
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The social media revolution is here to stay plus a business that refuses to embrace its benefits might not be around in a year or two. com, preparing for a job search should be the number 1 priority for individuals looking for work.
People trust whatever they read online. How is always that going to influence your prospective customers and business prospects? Finding strategies to each one of these questions may be the simplest way to obtain started on online reputation management. AssessmentThe very starting point in this process is assessment. However, it isn't only the customers the online vendors are at equal chance of being defrauded while accepting payments through personal checks or money orders.
As personal branding can make or break your identity, it's of vital importance to regularly monitor your profile and avoid embarrassments. New content like social networking sites, blogs, and webpages may also be developed to counter negative publicity, after which internet websites are made to appear relevant to the company's search terms and listings. . . I understand.
Besides each one of these risks, e-commerce also has the disadvantage of insufficient personal touch and interaction between buyers and sellers. com currently operates as a web-based Reputation Management Firm assisting consumers and business owners in protecting their brands from internet slander. com currently operates as an online Reputation Management Firm assisting consumers and companies in protecting their brands from internet slander. What will remain unchanged is that corrugated boxes will still remain a crucial tool in building a foundation for any successful eCommerce business.
Equally harmful will be the technological risk in regards to your website or web business getting affected due to technical errors. In order being capable of bail one's company out of your situation of crisis, a PR manager should be capable of think out of the box and react quickly. Job Openings.
Online reputation management best practices Most importantly know what your visitors have to say of your business. . . . Just consider the time to claim and make all your valuable social media manages.
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Having a reputable web presence is highly important nowadays. An online reputation management agency helps with regaining the lost positive image of its client's company by excellent brand promotion and through the creation of the company's positive online profile. And it's obvious that a credible brand leads to customer loyalty and popularity. Conclusion Today the net space is exploding with opportunities for companies to promote their brands and offerings in most advantageous ways. It does not only mean talking or routing outward it is also being a sensitive listener, devoid of biases and perceptions.